Most of us aren't selling sustainability for one reason: nobody ever explained what it means. Explore Fresh exists to change that, with free guides, free team training and a city-wide pledge, open to every planner, venue and supplier. Competitors included.
A typical conference attendee produces about four pounds of waste a day. The industry has set a deadline to cut emissions in half by 2030. And Orlando already has a world-class head start. Sustainability comes down to two things: measuring and mitigating. What's missing is a market that knows how to measure its impact, reduce it, and prove it.
Waste per conference attendee, per day (MeetGreen)
Waste from one 800-person, three-day event
Half the emissions, under the Net Zero Carbon Events pledge
LEED for the OCCC North-South Building, a first for the center
Practical guides written for the people who actually plan, design and build events.
Baby steps. Start with what you already do.
For planners. Put them in your next RFP.
Environmental, social and economic.
Specific, true and modest beats sweeping.
Planners, venues, hotels, caterers, designers, and suppliers. We come to you, or host you, and walk your team through what sustainability means in events, how to measure it, and how to sell it with confidence. Free, because the goal is a greener Orlando, not a client list.
The farm, the maker, the certification.
Compost or donate instead of landfill.
Rental and redeployment first.
Consolidate deliveries, even with competitors.
And measure one event a year, then publish the numbers.
A no-nonsense guide for events, décor and hospitality. Every chapter is one page and ends with something you can do today.
Explore Fresh is led by Robert McLaughlin, who has spent four decades in floriculture and events, from rose farms in Ecuador to Orlando ballrooms. We give this away because one sustainable company doesn't make a sustainable event city. A whole market does.
SUSTAINABLE EVENTS. CHOICES THAT MATTER.